03 Oct Maximising Your Intellectual Property through Licensing and Franchising
Elys IP recently attended the Brand Licensing Europe in London — a dynamic event that brought together industry leaders, innovators, and IP professionals. The sessions were insightful, and the conversations reaffirmed just how central intellectual property (IP) is to business strategy today.
Why Licensing and Franchising Matter
For businesses of all sizes, licensing and franchising offer powerful pathways to growth. At the heart of both models lies intellectual property — whether it’s a brand, product design, business process, or proprietary know-how.
Just like physical assets, IP can be bought, sold, or licensed. If you’ve developed a unique product or service, you may be able to monetise it by licensing your IP to others — either independently or as part of a franchise agreement. For example, you might register a design element such as packaging, or license your entire business model to allow others to replicate your success while you retain control over quality and brand standards.
Strategic Advantages
- Licensing allows you to generate revenue from your IP without having to scale operations yourself.
- Franchising enables you to expand your business footprint while maintaining consistency and control.
For new entrepreneurs, buying into a franchise can offer a faster route to market, with reduced development time and access to proven systems and support.
IP: A Valuable Business Asset
Whatever your business goals, it’s important to recognise that intellectual property is not just a legal concept — it’s a strategic asset. When managed effectively, it can drive innovation, open new markets, and create long-term value.
If your interested in exploring licensing or franchising opportunities, get in touch with Yvonne Onomor, Partner – Solicitor & Chartered Trade Mark Attorney at Elys IP, to discuss how your IP can work harder for your business.
